“A company without a strategy is willing to do just about anything. That’s not how we operate… a generalist we’re not, a specialist we are.”

President and CEO

A Delighted Client

“If there is one quality I most admire in our relationship with Suhr Risk Services, it’s their honesty and genuine concern for the well being of our company. My expectations from their organization as a service provider have been consistently exceeded. Their staff is accessible immediately, responsive to our needs and requirements, and most of all I trust them, and the decisions they exercise on my behalf.”

Robert Pedersen
A Tool Shed, Inc


Please consider this an invitation to contact:
Sheldon A. Beitzel, CLCS, CWCA, CRIS
e-mail: .

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Relief for rental stores

Thirty years ago, the rental industry hardly had a friend in the insurance industry. Insurance companies had virtually no interest or appetite for insuring the unique exposures faced by business owners with rental operations. In answer to this crisis, the American Rental Association (ARA) formed ARA Insurance Services to assure their members could secure rental specific insurance protection through a stable insurance marketplace.

Rental Stores' Broker of Choice

As we fast forward to today, we are proud to have been identified by the ARA as one of the few brokers in California that can provide the rental specific coverage important to owners of equipment rental businesses, as well as manufacturers and suppliers of rental equipment. If you’re in the business and haven’t taken a serious look at the enormous power we bring to the pricing and design of this kind of program, maybe it’s a good time to get more serious.


Our business plan is built around an expertise in very specific niches. When you combine this know-how with the fact we have more professional designations per employee than any other insurance broker in California, our intellectual capital becomes something to reckon with.

Our genuine appreciation for people and our limitless passion to be the best in our business is a rather powerful motivator in the relationships we enjoy with our clients. It’s a commitment to be a “trusted adviser” rather than simply another vendor selling insurance products.

Partial Sampling of Client-Valued Services

  • A trademarked approach, the Risk Reduction Approach™
  • A trademarked approach, the Total Benefits Approach™
  • A trademarked approach, WC That Works™
  • Truly unique intellectual capital for rental equipment dealers
  • Tactical marketing to insurance companies that specialize in the rental industry
  • Risk Management program design and analysis
  • In-house claims division to “police” insurance companies adjusters
  • Aggressive claim management leading to fair and equitable settlements
  • Proven processes to drive experience modification factors down to their lowest low
  • Strategic management of the “open claims” review process
  • Fraudulent claim identification and tracking procedures
  • Safety program development and execution
  • Consultative reviews of contracts and leases
  • Facility surveys for hazard identification
  • Development and implementation of innovative loss control programs
  • Development and implementation of Return-to-work programs
  • Class code re-assignment analysis
  • Educational seminars
  • Cal-OSHA compliance audits
  • Industry benchmarking
  • Fleet safety programs
  • Ergonomic programs
  • Legislative advocacy
  • Calendar of commitments
  • International expertise

Marketing Strategies

We are very deliberate in the processes we employ to negotiate the most competitive pricing an insurance company is postured to offer for each and every one of the policies we bring to you. Accomplishing this challenging outcome is part art, part science, part initiative, and all part of our trademarked approach, The Risk Reduction Approach™. Our “top of the stack” submissions, the processes we have perfected over the past five decades, our relentless commitment to excellence… all come together to bring you unmatchable outcomes.