“The responsibility we take most seriously is to be very serious about what we do for you.”

John B. Suhr, MS, CPCU, CRM, CRIS, CWCS
President and CEO

A Delighted Client

“Your company’s knowledge capital, proactive approach, and responsiveness make you a trusted advisor. One less thing to worry about.”

Steven Larson
Vice President, Finance
LaserCard Corporation

CONTACT US

Please consider this an invitation to contact:
John B. Suhr, MS, CPCU, CRM, CRIS, CWCS
President and CEO
Suhr Risk Services
408.510.5469
e-mail:


home > risk management > commercial insurance : previous page : next page

Real risk management

We offer a virtual smorgasbord of risk management resources tailored to the unique needs and requirements of the business owner or management team requesting our assistance. With an enormous emphasis on technical expertise, our risk management teams are extremely skilled at developing solutions and alternatives traditionally not experienced by insurance buyers.

Your Advocate

Our primary responsibility is to bring better solutions than the ones you currently have in place today. Do you have a feeling that maybe...

  • the insurance policies you have in place really aren’t the most competitive in the marketplace?
  • your policies have some gaps and loopholes that possibly you’re not aware of?
  • your insurance broker is more of a generalist rather than a specialist in your field?
  • the services you receive are reactive more than proactive?
  • you aren’t receiving the attention you rightfully deserve?

Our answers to these concerns look like this:

  • Our trademarked marketing approach – The Risk Reduction Approach™ – seems to consistently bring the most competitive pricing the marketplace can bear.
  • We have more professional designations per employee than any insurance brokerage firm in California. Our intellectual capital is something to reckon with.
  • Our business plan is built around our expertise in specific niches. If you are a nonprofit, grocer, wholesaler, contractor, or an equipment rental dealer, we thoroughly understand your business. And, our expertise in Workers’ Compensation goes without saying.
  • The calendar of services we build for you reflect our commitment to deliver resources and solutions with specific timelines and defined accountabilities.
  • Our genuine appreciation for people and our limitless passion to be the best in our business is a rather powerful motivator in the relationships we enjoy with our clients.

It’s simply a commitment to be a trusted advisor rather than another vendor selling insurance products.

Partial Sampling of Client-Valued Services

  • A trademarked approach, The Risk Reduction Approach™
  • A trademarked approach, the Total Benefits Approach™
  • A trademarked approach, WC That Works!™
  • Unmatched intellectual capital
  • Risk Management program design and analysis
  • Tactical marketing to virtually an unlimited list of insurance companies
  • Consultative reviews of contracts and leases
  • Deep and broad insurance carrier representation
  • Strategic management of the “open claims” review process
  • Aggressive claim management leading to fair and equitable settlements
  • Proven processes to drive experience modification factors down to their lowest low
  • Class code re-assignment analysis
  • Fraudulent claim identification and tracking procedures
  • In-house claims division to “police” insurance companies adjusters
  • Safety program development and execution
  • Cal-OSHA compliance audits
  • Development and implementation of innovative loss control programs
  • Development and implementation of Return-to-work programs
  • Accident/loss statistical analysis
  • Industry benchmarking
  • Legislative advocacy
  • Ergonomic programs
  • Fleet safety programs
  • International expertise

Marketing Strategies

We are very deliberate in the processes we employ to negotiate the most competitive pricing an insurance company is postured to offer for each and every one of the policies we bring to you. Accomplishing this challenging outcome is part art, part science, part initiative, and all part of our trademarked approach, The Risk Reduction Approach™. Our “top of the stack” submissions, the processes we have perfected over the past five decades, our relentless commitment to excellence… all come together to bring you unmatchable outcomes.